{"title":"Ektatva","description":"\u003cp\u003eEKTATVA — THE ESSENCE OF SUMMER\u003c\/p\u003e\n\u003cp\u003eThere is a certain kind of beauty in things that don’t try too hard.\u003c\/p\u003e\n\u003cp\u003eEktatva was born from that feeling, a celebration of summer in its softest, most effortless form. \u003cbr\u003eA long, fluid kurti made for days that call for comfort but never ask you to compromise on style.\u003c\/p\u003e\n\u003cp\u003eFive shades, each carrying a little piece of summer- soft pink, sun-kissed peach, timeless cream, a dreamy grey-blue and earthy olive green.\u003c\/p\u003e\n\u003cp\u003eLight. Breezy. Effortless.\u003c\/p\u003e\n\u003cp\u003eThe silhouette falls with an easy grace, while high side slits and delicate doris bring a playful sense of movement. \u003cbr\u003eTie them up, leave them loose, or let them sway as you walk, Ektatva is designed to move with you.\u003c\/p\u003e\n\u003cp\u003eAnd the best part? There are no rules to styling it.\u003c\/p\u003e\n\u003cp\u003eWear it with relaxed pants.\u003cbr\u003ePair it with your favourite jeans.\u003cbr\u003eLet it flow over a skirt.\u003cbr\u003eDress it up, dress it down, make it entirely your own.\u003c\/p\u003e\n\u003cp\u003eBecause Ektatva isn’t just one look, it is whatever you want summer to feel like.\u003c\/p\u003e\n\u003cp\u003eFor slow mornings.\u003cbr\u003eFor sunlit afternoons.\u003cbr\u003eFor long lunches and last-minute plans.\u003cbr\u003eFor days when you want to feel beautifully put together without feeling dressed up.\u003c\/p\u003e\n\u003cp\u003eThe most comfortable piece in your wardrobe,\u003cbr\u003ewith just enough detail to make you look effortlessly unforgettable.\u003c\/p\u003e\n\u003cp\u003eFive shades. One silhouette.\u003cbr\u003eOne feeling, Ektatva.\u003c\/p\u003e\n\u003cp\u003eWear the ease. Feel the summer.\u003c\/p\u003e","products":[{"product_id":"ektatva-neelam","title":"Ektatva Neelam","description":"\u003cp\u003ePRODUCT DETAILS\u003c\/p\u003e\n\u003cp\u003e• Collection Name: EKTATVA\u003cbr\u003e• Category: Long Summer Kurti\u003cbr\u003e• Fabric: Premium Pure Cotton\u003cbr\u003e• Print\/Detailing: Thoughtfully Curated Solid Shades with an Effortless, Minimal Aesthetic, Designed to Capture the Softness, Ease, and Versatility of Summer Dressing\u003cbr\u003e• Color Variants: Available in Five Summer-Inspired Shades – Pink, Peach, Cream, Greyish Blue, and Olive Green, Each Bringing Its Own Distinct Mood to the Collection\u003cbr\u003e• Kurti Style: Contemporary Long Kurti Featuring High Slits on Both Sides with Adjustable Doris, Creating an Effortless, Fluid Silhouette with a Touch of Modern Edge\u003cbr\u003e• Neckline: Minimal and Elegant Neckline Designed to Complement the Relaxed, Contemporary Silhouette of the Kurti\u003cbr\u003e• Fit: Relaxed, Flowy, and Comfortable Fit Designed for Breathable All-Day Wear and Effortless Movement\u003cbr\u003e• Occasion: Everyday Wear | Brunch Dates | Vacation Wear | Resort Getaways | Casual Outings | Summer Gatherings | Travel Days | Evening Strolls\u003cbr\u003e• Highlight Feature: High Side Slits with Adjustable Doris Add a Stylish and Playful Element to the Silhouette, Allowing You to Experiment with the Fit and Movement While Keeping the Look Effortlessly Chic\u003cbr\u003e• Transparency: Crafted in Breathable Premium Pure Cotton for Lightweight Comfort and Easy, Breezy Summer Dressing\u003cbr\u003e• Styling Tip: Style It with Wide-Leg Pants, Linen Trousers, Denim, Skirts, or Shorts, and Complete the Look with Minimal Jewellery, Comfortable Sandals, or Easy Flats for an Effortlessly Elevated Summer Look\u003cbr\u003e• Model Height: 5’5”\u003cbr\u003e• Model is Wearing: Size Small (S)\u003cbr\u003e• Care Instructions: Gentle Hand Wash Separately 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with an Effortless, Minimal Aesthetic, Designed to Capture the Softness, Ease, and Versatility of Summer Dressing\u003cbr\u003e• Color Variants: Available in Five Summer-Inspired Shades – Pink, Peach, Cream, Greyish Blue, and Olive Green, Each Bringing Its Own Distinct Mood to the Collection\u003cbr\u003e• Kurti Style: Contemporary Long Kurti Featuring High Slits on Both Sides with Adjustable Doris, Creating an Effortless, Fluid Silhouette with a Touch of Modern Edge\u003cbr\u003e• Neckline: Minimal and Elegant Neckline Designed to Complement the Relaxed, Contemporary Silhouette of the Kurti\u003cbr\u003e• Fit: Relaxed, Flowy, and Comfortable Fit Designed for Breathable All-Day Wear and Effortless Movement\u003cbr\u003e• Occasion: Everyday Wear | Brunch Dates | Vacation Wear | Resort Getaways | Casual Outings | Summer Gatherings | Travel Days | Evening Strolls\u003cbr\u003e• Highlight Feature: High Side Slits with Adjustable Doris Add a Stylish and Playful Element to the Silhouette, 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You to Experiment with the Fit and Movement While Keeping the Look Effortlessly Chic\u003cbr\u003e• Transparency: Crafted in Breathable Premium Pure Cotton for Lightweight Comfort and Easy, Breezy Summer Dressing\u003cbr\u003e• Styling Tip: Style It with Wide-Leg Pants, Linen Trousers, Denim, Skirts, or Shorts, and Complete the Look with Minimal Jewellery, Comfortable Sandals, or Easy Flats for an Effortlessly Elevated Summer Look\u003cbr\u003e• Model Height: 5’5”\u003cbr\u003e• Model is Wearing: Size Small (S)\u003cbr\u003e• Care Instructions: Gentle Hand Wash Separately 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